From Breast Cancer Awareness to Action: Rethink the Pink

Breast Cancer Action executive director Karuna Jaggar and board member Dr. Yamini Ranchod  discuss the root causes of today’s breast cancer epidemic and ways that you can support and improve the lives of women at risk of and living with breast cancer. They also talk about “pinkwashing”- how companies have turned breast cancer awareness into big business, and why it’s important to stand up to pink ribbon culture.